News

"RFID is the only cost effective technology today for identifying, tracking and reporting on tires at the individual item level meaning each tire can have its own identity. The capability to uniquely identify tires will enable innovative solution providers to address challenges which have been plaguing the tire industry for many years such as traceability, safety, theft and even responsible rubber sourcing,” says George Hoffman, CEO of FineLine Technologies, the first company to develop and commercialize high speed RFID encoding capabilities, in a feature story appearing in Tyre Asia.

To learn more about FineLine’s role in transforming the tire industry with innovative RFID enabled tags, visit Tyre Asia or FineLine Technologies on LinkedIn.