onXmaps

Mobile and web-based off-pavement maps and GPS technology
Invested in
2018
Status

Current

Location
Missoula, Montana
Sector
Technology
Growth Products & Services
Sector
Growth Products & Services
Summit Team

“Summit has been a true partner in our growth—supporting our expansion into new outdoor verticals, our investment in team and technology and our mission to build a platform that empowers millions to navigate and enjoy the outdoors more freely.”

Laura Orvidas
CEO
|
onX
19x+

ARR growth since Summit’s initial investment

3M+

Subscribers

5.7x

Employee growth since Summit’s investment

6

Outdoor verticals served

19x+

ARR growth since Summit’s initial investment

3M+

Subscribers

5.7x

Employee growth since Summit’s investment

6

Outdoor verticals served

Summit Team

Founded in 2009, onX was built to empower outdoor enthusiasts with reliable digital maps and land access data delivered through activity-specific mobile applications. After nearly a decade of profitable, founder-led growth and strong traction in the hunting segment, the company saw an opportunity to broaden its product portfolio and serve a wider set of outdoor use cases. Summit invested in onX in 2018 – and then again in 2021 – to help the company capitalize on its momentum, expand into adjacent verticals and scale its platform strategy to support long-term growth.

How Summit Partners Helped

  • Led a $26M investment 2018 – representing onX’s first institutional capital – and an $87M follow-on investment in 2021, alongside former NBC / Comcast president Steve Burke
  • Helped recruit CEO Laura Orvidas, former executive at Amazon, as part of a planned transition that allowed Founder Eric Siegfried to move into an advisor and board role
  • Advised on product strategy and roadmap, helping to identify emerging industry trends and customer needs in an effort to prioritize new outdoor verticals
  • Worked closely with management to evaluate and execute strategic M&A opportunities, including three completed acquisitions that expanded the platform and addressable market
  • Served as a strategic sounding board to the CEO and leadership team on key decisions across product, go-to-market, hiring and organizational design

Since Summit’s intial investment, onX has continued on a strong growth trajectory, expanding from a single-product offering to a multi-product platform serving six core outdoor verticals: hunting, fishing, off-roading, backcountry skiing, hiking and climbing. It’s proprietary platform powers personalized discovery and precise trip planning, helping drive strong subscriber growth and user engagement. Today, onX is available on both mobile and web and is used by millions of outdoor adventurers to explore public and private lands with confidence.

Certain statements about Summit Partners made by Laura Orvidas herein are intended to illustrate Summit Partners’ business relationship with onXmaps, Inc. and Ms. Orvidas, including with respect to Summit Partners’ role as a business partner, rather than reflect Summit Partners’ capabilities or expertise with respect to investment advisory services.  Ms. Orvidas was not compensated for any statements regarding Summit Partners. However, since onXmaps, Inc. is a current portfolio company of Summit, Ms. Orvidas receives general compensation in connection with his employment by the company. In addition, Ms. Orvidas is not an investor in a Summit fund but may have conflicts arising from her role with onXmaps, Inc. due to the company’s relationship with Summit.

Further, the information presented herein represents the views and opinions of Summit Partners as well as present executives of onXmaps, Inc., is inherently uncertain and based on a number of assumptions. Such information should not be construed or relied upon as an indication of future performance or other future outcomes.  For purposes of the content with respect to onXmaps. Inc., “GPS” refers to Global Positioning Systems.

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