News

B2B e-commerce now represents a global $12.2 trillion marketplace – six times larger than the B2C market, according to Statista. That’s partly because many B2B merchants are adopting the strategies that have served consumer retailers so well over the years, writes Fred de Gombert, co-founder and CEO of Akeneo.

“We’ll see that trend continue in 2020, as B2B sellers expand their digital and real-world efforts and embrace new strategies that fuse enterprise-grade product information management (PIM) technology and creative, customer-focused B2C-style sales strategies.”

In Digital Commerce 360, Fred describes five key trends that will help B2B merchants engage their enterprise customers and boost sales in the coming year.