Webinar: Packaging - Strategically Position Your Product to Drive Growth

As your business scales – and your product offering and feature set expands – a well-defined packaging strategy can boost your go-to-market efforts, aligning customer needs with your overall product roadmap. With so many different enterprise software packaging frameworks available, how do you choose the one that’s right for your business? In this webinar, Summit’s Tim Strickland and Mavrck’s Justin Withers build on the discussion in their recent pricing strategy webinar, sharing perspectives on effective packaging and product bundling strategies informed by their experiences in sales and product marketing leadership roles at high-growth companies including ZoomInfo, Marketo and NAVEX Global.

Webinar Highlights

When should you revisit your packaging strategy? [02:15]
Tim and Justin break down some of the key symptoms and inflection points that a business needs to consider in determining the right packaging framework and when to reevaluate its overall packaging strategy.

Packaging: flexible frameworks [04:30]
There are many different packaging models available to enterprise software companies, each with their own advantages and complexities. Tim and Justin take a look at three of the most common packaging frameworks: good/better/best, segment-based and a la carte/bundle.

Migrating customers into new packages [18:12]
As your product/feature set grows – and your packaging evolves – it’s critical to ensure your long-term customers move forward with you by clearly articulating the value of new packaging and mapping legacy features to new functionality.

Engaging with third parties [26:06]
There are many different ways a third party can bring value as you develop both your packaging and pricing strategy. Tim and Justin share key factors in ensuring successful and productive engagements.

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