Hairstory is a clean haircare brand that utilizes natural and sustainable ingredients to produce products designed to simplify the haircare regimen. The company’s core product, New Wash, cleans hair without any detergent, ending what the company sees as a vicious cycle of over-cleansing created by shampoo. Hairstory uses non-toxic, biodegradable ingredients and refillable packaging, and a portion of every New Wash purchase is donated to water-related conservation nonprofits.
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