a.k.a. Brands is a global, direct-to-consumer platform comprised of digitally-native fashion brands offering a curated assortment of on-trend, affordably-priced fashion apparel and accessories. The company leverages its operational expertise and deep industry experience to help emerging brands grow and achieve their full potential. The a.k.a. portfolio includes three compelling yet distinct brands, Princess Polly, Petal & Pup and Rebdolls, each serving their customers in a different way with a product assortment that empowers self-expression and unique style.