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“Finding creative, customer-centric solutions to day-to-day challenges are at the heart of disruptive innovation.”

Gero Decker, co-founder and CEO of Signavio, describes how focusing on process excellence is essential to performance, but cautions that it has the potential to shift the central vision of a company away from the customer. “Strategically balancing time and resources between customer-experience and process excellence is a challenge, but whether you’re a team of 20 or 20,000, it is possible for disruptors to master both."

How can your organization simultaneously achieve process excellence and customer satisfaction? Read more in Entrepreneur.