"Customers have come to expect the same level of service and convenience regardless of how they interact with brands, whether through websites, marketplaces like Amazon, social media, or brick-and-mortar locations. Omnichannel retailers should therefore experiment with multiple ways to meet consumers’ evolving expectations."
Fred de Gombert, co-founder and CEO of Akeneo, shares why a unified and consistent product experience across sales channels is crucial for brands and retailers. Read more in Forbes.
Source: Forbes
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