One Brand, One Unified Experience: Following Customers Across The Buying Journey

October 8, 2019
Company Profiles
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"Customers have come to expect the same level of service and convenience regardless of how they interact with brands, whether through websites, marketplaces like Amazon, social media, or brick-and-mortar locations. Omnichannel retailers should therefore experiment with multiple ways to meet consumers’ evolving expectations."

Fred de Gombert, co-founder and CEO of Akeneo, shares why a unified and consistent product experience across sales channels is crucial for brands and retailers. Read more in Forbes.

Source: Forbes

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