When the opportunity to become an entrepreneur came along, Laura Urquizu didn’t hesitate. Joining Red Points was an opportunity for her to leverage everything she had learned over the years, to build her own category-defining company. Under her lead, Red Points has undergone a significant transformation, expanded its brand protection remit and shifted to a SaaS model. In doing so, the company has gotten closer to becoming a household name in the brand intelligence market.
Today, Red Points removes more than 25,000 incidents of illegal products and content from the web each month. CEO Laura Urquizu spoke to Forbes about the company’s transformation from a startup to global leader in online IP infringement detection and removal. Read more in Forbes.