Wildfire Interactive

Social media marketing software
Invested in
2010
Status

Acquired by Google 2012

Location
Redwood City, CA
Sector
Technology
Sector
Technology
Website

"Complete integrity. Phenomenal support through thick and thin. Summit was just awesome, and critical to Wildfire’s success."

Victoria Ransom
CEO and Cofounder
|
Wildfire Interactive
15x

Revenue growth in under two years

400

Employees, growing from 18 since Summit’s initial investment

16,000+

Customers, including 30 of the top 50 global brands

2012

Acquired by Google

15x

Revenue growth in under two years

400

Employees, growing from 18 since Summit’s initial investment

16,000+

Customers, including 30 of the top 50 global brands

2012

Acquired by Google

Founded by Victoria Ransom and Alain Chuard, Wildfire was a pioneer in the category of social media marketing software, and built a large customer base that included Facebook, AT& T, Pepsi, Sony, Unilever and Yahoo. Profitable nearly from the start, the bootstrapped company was growing 20% per month when the founders sought an experienced software investor who could help them scale rapidly while preserving Wildfire’s culture and capital-efficient operating strategy.

How Summit Partners Helped

  • Led a minority investment and became the first board member outside of the cofounders
  • Worked with the team to develop the infrastructure critical to support rapid growth
  • Helped recruit a CMO, VP of Sales and CFO, and evaluated potential board members
  • Assisted in scaling Wildfire’s inside sales organization—advising on best practices in compensation, quotas, hierarchy and metrics
  • Helped expand the company’s geographic reach to London, Paris, Munich and Singapore
  • Managed intense inbound interest from investors and acquirers, and the process leading to the acquisition by Google

By the summer of 2012, Wildfire had become one of the world’s largest provider of SaaS social marketing software, serving more than 16,000 customers, including 30 of the top 50 global brands. Later that year, Google acquired Wildfire for an undisclosed amount.

The Portfolio Company Executive quoted herein did not receive compensation for any statements regarding Summit Partners. However, since Wildfire Interactive is a former portfolio company of Summit, this individual did receive general compensation in connection with her employment by the company. In addition, this individual is not an investor in a Summit fund but may have conflicts arising from her past role with Wildfire Interactive due to the company’s relationship with Summit.

Get the Latest from Summit Partners

Subscribe to our newsletter to stay up to date on our partners, portfolio, and more.