Case Study:

Rocket Fuel

“Summit made a huge difference in the success of our IPO. They’re a smart, terrific partner and brought tremendous energy and support.”

George John, Cofounder and CEO

Redwood Shores, CA

George John

Founded in:
invested in:

IPO 2013


Summit Team:
Greg S. Goldfarb
Case Study:

Rocket Fuel

Doubled revenues in the year following Summit’s investment

Added 250+ employees in the same period

Completed IPO in 2013

Rocket Fuel unlocks the power of artificial intelligence—at a big data scale—to improve marketing ROI in digital media across web, mobile, video and social channels. Already on a rapid-growth trajectory, the company sought additional financing and an experienced partner to help accelerate its plans and cement its global leadership position in a digital marketing industry that continues to migrate towards a real-time bidding environment.

How Summit helped:

  • Provided significant support on rapid scaling of organization as well as IPO preparation
  • Leveraged Summit’s extensive network to make customer introductions, which turned into material revenue
  • Identified several acquisition opportunities

In 2013, Rocket Fuel completed its IPO, and continues to be a leading player in the advertising technology sector. It is one of the fastest growing companies in North America—ranked #1 on Deloitte’s Technology Fast 500 and #4 on the Forbes Most Promising Companies in America list for 2013.