Companies

Case Study:

Rocket Fuel

“Summit made a huge difference in the success of our IPO. They’re a smart, terrific partner and brought tremendous energy and support.”

George John, Cofounder and CEO

Location:
Redwood Shores, CA
Leadership:

George John

Founded in:
2008
invested in:
2012
Status:

IPO 2013

NASDAQ: FUEL

Summit Team:
Greg S. Goldfarb
Case Study:

Rocket Fuel

Doubled revenues in the year following Summit’s investment

Added 250+ employees in the same period

Completed IPO in 2013

Rocket Fuel unlocks the power of artificial intelligence—at a big data scale—to improve marketing ROI in digital media across web, mobile, video and social channels. Already on a rapid-growth trajectory, the company sought additional financing and an experienced partner to help accelerate its plans and cement its global leadership position in a digital marketing industry that continues to migrate towards a real-time bidding environment.

How Summit helped:

  • Provided significant support on rapid scaling of organization as well as IPO preparation
  • Leveraged Summit’s extensive network to make customer introductions, which turned into material revenue
  • Identified several acquisition opportunities

In 2013, Rocket Fuel completed its IPO, and continues to be a leading player in the advertising technology sector. It is one of the fastest growing companies in North America—ranked #1 on Deloitte’s Technology Fast 500 and #4 on the Forbes Most Promising Companies in America list for 2013.

  • Boston

    Summit Partners

    222 Berkeley Street, 18th floor

    Boston, MA 02116

    United States

    T: +1 617.824.1000

    F: +1 617.824.1100

    London

    Summit Partners LLP

    Queensberry House, 3rd Floor
    3 Old Burlington Street

    London W1S 3AE

    United Kingdom

    T: +44 (0)20 7659 7500

    F: +44 (0)20 7659 7550

  • Menlo Park

    Summit Partners

    200 Middlefield Road, Suite 200

    Menlo Park, CA 94025

    United States

    T: +1 650.321.1166

    F: +1 650.321.1188