Case Study:


“In Summit, we found a true partner. They helped us strengthen our business by providing strategic advice on building management infrastructure, upgrading financial systems and recruiting key people.”

Dr. Edward Goldman and Dr. Steve Geller – Cofounders

Boca Raton, FL

Brett Jorgensen

Founded in:
invested in:

Acquired by Procter & Gamble 2009

Case Study:


5x revenue growth during 5-year investment

Expanded from 65 physicians in 12 states to 350 physicians across 28 states

Became the U.S. leader in personalized healthcare

Acquired by Procter & Gamble

MDVIP was founded as an alternative to a primary healthcare system characterized by long wait times and overextended physicians. Under the MDVIP model, patients pay an annual membership fee, which allows doctors to limit their practices to 600 patients and enables exceptional, more personalized healthcare focused on prevention and wellness. Although the company generated sufficient cash flow to finance its growth, the team believed the right investor could help accelerate their national expansion and provide strategic assistance.

How Summit helped:

  • Invested $6 million and joined the company’s board
  • Offered counsel on upgrading financial reporting systems and on preparing for an eventual IPO or strategic sale
  • Helped recruit CEO Bret Jorgensen, as well as a CFO and EVP of Operations
  • Provided strategic input on an array of operating issues including expansion of the sales organization and building an independent board
  • Worked closely with MDVIP to achieve a minority investment from Procter & Gamble, which subsequently acquired the company

MDVIP was approached by Procter & Gamble (P&G), which was evaluating opportunities in consumer-driven healthcare. Summit played a vital role in structuring an investment from P&G in 2007, and helped complete the acquisition in 2009. Today, MDVIP operates as an independently and wholly owned subsidiary, with more than 650 MDVIP-affiliated physicians serving more than 200,000 patients across the United States.

  • Boston

    Summit Partners

    222 Berkeley Street, 18th floor

    Boston, MA 02116

    United States

    T: +1 617.824.1000

    F: +1 617.824.1100


    Summit Partners Limited

    Queensberry House, 3rd Floor
    3 Old Burlington Street

    London W1S 3AE

    United Kingdom

    T: +44 (0)20 7659 7500

    F: +44 (0)20 7659 7550

  • Menlo Park

    Summit Partners

    200 Middlefield Road, Suite 200

    Menlo Park, CA 94025

    United States

    T: +1 650.321.1166

    F: +1 650.321.1188