“Summit made a huge difference in the success of our IPO. They’re a smart, terrific partner and brought tremendous energy and support.”
George John, Cofounder and CEO
Location:
Redwood Shores, CA
Founded in:
2008
invested in:
2012
Status:
IPO 2013
NASDAQ: FUEL
Case Study:
Rocket Fuel
Doubled revenues in the year following Summit’s investment
Added 250+ employees in the same period
Completed IPO in 2013
Rocket Fuel unlocks the power of artificial intelligence—at a big data scale—to improve marketing ROI in digital media across web, mobile, video and social channels. Already on a rapid-growth trajectory, the company sought additional financing and an experienced partner to help accelerate its plans and cement its global leadership position in a digital marketing industry that continues to migrate towards a real-time bidding environment.
How Summit helped:
- Provided significant support on rapid scaling of organization as well as IPO preparation
- Leveraged Summit’s extensive network to make customer introductions, which turned into material revenue
- Identified several acquisition opportunities
In 2013, Rocket Fuel completed its IPO, and continues to be a leading player in the advertising technology sector. It is one of the fastest growing companies in North America—ranked #1 on Deloitte’s Technology Fast 500 and #4 on the Forbes Most Promising Companies in America list for 2013.