Unica Corporation

Waltham, Massachusetts

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Industry

• Internet & New Media
• Software

Date Invested

• 1999

Status

• Former Portfolio Company

Description

Unica Corporation provides enterprise marketing software that helps users predict consumer behavior and execute effective marketing programs.

The company completed its initial public offering in 2005 (NASDAQ: UNCA). In 2010, Unica was acquired by IBM (NYSE: IBM).