Successful consumer companies have a deep understanding of their customers. Applying this insight, they create unique products that engender customer loyalty and develop a strong brand. As they grow, these companies also must manage their production, marketing and distribution strategies. Summit Partners works with new market leaders who have identified and capitalized on an underserved opportunity based on changing customer demographics, tastes and preferences.
Since 1984, Summit Partners has provided growth equity to more than 30 consumer products companies throughout North America and Europe. With more than a dozen public offerings and strategic mergers in the consumer products sector since 2002, Summit has a proven track record of helping companies to create value for management and shareholders.
Here are some examples:
- Summit helped Physicians Formula Holdings, Inc., transform its cosmetics business from a successful subsidiary to a fast-growing independent company with premium-priced cosmetics sold through mass-market retailers at over 26,000 locations.
- With Summit financing, B&W Loudspeakers Ltd., solidified its position as the premier manufacturer of high-end home loudspeakers. By acquiring distribution businesses in virtually all major markets in Europe, North America and the Pacific Rim, the company achieved greater control over sales and marketing of its brand globally.
- Summit guided Web Reservations International Limited on director recruitment, infrastructure development and acquisition strategy. Today, the company provides confirmed online reservations to more than 50,000 properties in 160 countries via its branded websites and online travel portals, tourist boards, and destination management companies.
- With Summit’s help, AlphaSmart, Inc., expanded its board and management team. By focusing its strategy, the company was able to explore high-potential brand extensions, including complementary software, a palm-based product platform for high school and college students and online communities for teachers and school districts.
To learn more about our investments in the consumer products industry, please view our portfolio.